- Bachelor's
- Information Managementand Information Systems
- 10 years
- Marketing in Chinaoffline campaigns, then digital
- 5 years
- Living and working in Vienna
I studied information management and information systems, then spent ten years in marketing in China — offline campaigns first, then digital. Each move came from the same place: what actually decided the result always sat one layer below where I was working, so I went and learned that layer. Visual design, then digital, then how search engines and AI assistants read a page.
So the work does not get handed around here. A site has to work for the customer, for the person paying for it, and for the machines that decide whether you appear at all — and those are the three things I learned, in that order. From the first check-up to launch you deal with me.
The rules change every year, so I go to the primary sources rather than to whoever summarised them loudest. Where I make a claim on this site, I say where it comes from — you can check any of it.
Most of the sites I am asked to look at fail on the last part. Some cannot be opened over HTTPS. Some have never been connected to Google Search Console, so no one can say whether they work. The rebuild above started from exactly that list.
One job, in the end: that someone who needs what you do can find you — and that what they find is accurate.
